AC Ingenieros attended as sponsors of an exclusive members-only event organized by the BASQUE FOOD CLUSTER, where Pilar Damborenea, General Manager of General Mills Iberia, emphasized the importance of building strong, innovation-driven brands to drive growth in the consumer goods market. She highlighted the priority of adding value and aligning closely with consumer needs.
Using examples such as Häagen-Dazs, Old El Paso, Cheerios, Nature Valley, Fiber One, Betty Crocker, and Green Giant—brands that have successfully refreshed their image and expanded their reach—Damborenea explained that General Mills’ success rests on a strategy of quality, effective communication, and social responsibility. This includes promoting regenerative agricultural practices and a deep commitment to employee welfare.
This event, part of the “Meetings with Management” series, aims to encourage dialogue on innovation within the Basque food industry.
